Don’t Just Talk the Talk in Online Marketing

This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can ruin your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a network … Continue Reading


 

It Takes a Village: Writing for Social Media Marketing

Interactive marketing—especially when using social media platforms—has become a powerful and proven way to engage customers and build relationships that can be converted into sustained, profitable business growth. The downside of marketing through social media? Just this: Social media channels are hungry critters. They constantly crave inventive, informative, original content—not recycled “filler.” If you don’t … Continue Reading


 

How to Come Up with Blog Article Topics

Your blog is a beast that needs constant feeding. Coming up with an ongoing stream of fresh, new ideas that your readers find valuable can be a challenge. Is it possible to have it both ways—frequent, fresh content that’s compelling, too? It is. Use these guidelines to help get you started. What’s useful to your … Continue Reading


 

What Makes a Great Content Writer

Keeping your digital channels full of fresh, on-brand content requires a great content writer. Often times this job is handed over to an intern (because she knows her way around social media) or an administrative assistant (because he’s got time between answering phone calls). We hate to see businesses fall into this trap. Finding someone … Continue Reading


 

The Virtual Company: The Good, The Bad, And the Ugly

It was a conscious decision to be a virtual company, and it’s actually a decision that we made long before Civilis Marketing came to be.  As serial entrepreneurs, we’ve found lots of ways to make money. But as far as we’re concerned, making a profit is not the only reason to build a company. We’re … Continue Reading


 

One-Sided Communication Isn’t a Relationship, It’s Stalking

This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can ruin your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a network … Continue Reading


 

 

How We Got into (and out of) the Clicksand Trap

Rex Elliott is co-founder and partner at Cooper & Elliott, a law firm in Columbus, Ohio. He tells us about his journey to understand how online and digital marketing isn’t a one-size-fits all solution for every business. He shares the lessons he learned and the frustrations he and his firm experienced on the path to … Continue Reading


 

You Can’t Replace You with Marketing Automation

This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can ruin your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a network … Continue Reading