Even More Ways Business Relationships are Like Playing Golf

When I was younger, I dreamed of being Douglas Adams, writer of The Hitchhiker’s Guide to the Galaxy. He is one of the most innovative and entertaining storytellers I’ve ever read and I relished his sense of humor. One of my all-time favorite Adams lines was from his 1992 book Mostly Harmless. It was the … Continue Reading


 

3 More Ways Business Relationships Are Like Playing Golf

In my previous article, I talked about how the many organic variables involved in playing golf make it a lot like trying to navigate business relationships. The article struck a chord with many readers and I heard from several avid golfers who suggested more ways in which the two are similar. So it’s time for … Continue Reading


 

How to (Mostly) Rise Above Social Media Algorithms

You’d like to run a simple social media campaign to increase your visibility and attract some new customers. You probably have at least a couple of platforms; Facebook, Twitter, perhaps Instagram—and you want to make sure you’re maximizing your content reach and impact within each. A quick Google search on how to most efficiently use … Continue Reading


 

3 Ways Building Business Relationships is like Playing Golf

With the warm weather of summer, a lot of business owners find time (or would love to find time) to hit the golf course. Golf season always reminds me of a great analogy I heard from Frank Agin, owner of the business networking company AmSpirit. Frank explains that building and nurturing business relationships is a … Continue Reading


 

What’s Lost (and Can Be Regained) with Virtual Communication

The advantage of digital marketing is reach. You can reach so many people so often, so fast, and (if you know what you’re doing) so effectively. But at what cost? And I don’t mean financial cost. I’m talking about the potential relationship cost. We’re social creatures after all. So, what can happen to relationships—personal and … Continue Reading


 

 

Don’t Just Talk the Talk in Online Marketing

This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can ruin your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a network … Continue Reading


 

It Takes a Village: Writing for Social Media Marketing

Interactive marketing—especially when using social media platforms—has become a powerful and proven way to engage customers and build relationships that can be converted into sustained, profitable business growth. The downside of marketing through social media? Just this: Social media channels are hungry critters. They constantly crave inventive, informative, original content—not recycled “filler.” If you don’t … Continue Reading


 

How to Come Up with Blog Article Topics

Your blog is a beast that needs constant feeding. Coming up with an ongoing stream of fresh, new ideas that your readers find valuable can be a challenge. Is it possible to have it both ways—frequent, fresh content that’s compelling, too? It is. Use these guidelines to help get you started. What’s useful to your … Continue Reading


 

What Makes a Great Content Writer

Keeping your digital channels full of fresh, on-brand content requires a great content writer. Often times this job is handed over to an intern (because she knows her way around social media) or an administrative assistant (because he’s got time between answering phone calls). We hate to see businesses fall into this trap. Finding someone … Continue Reading