One-Sided Communication Isn’t a Relationship, It’s Stalking

This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can ruin your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a network … Continue Reading


 

 

How We Got into (and out of) the Clicksand Trap

Rex Elliott is co-founder and partner at Cooper & Elliott, a law firm in Columbus, Ohio. He tells us about his journey to understand how online and digital marketing isn’t a one-size-fits all solution for every business. He shares the lessons he learned and the frustrations he and his firm experienced on the path to … Continue Reading


 

You Can’t Replace You with Marketing Automation

This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can ruin your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a network … Continue Reading


 

Don’t Be a Flake: It’s Killing Your Business

This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can be ruining your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a … Continue Reading


 

 

Columbus Marketing Agency, PR Brigade Announces Name Change to Civilis Marketing

Digital marketing firm PR Brigade is pleased to announce its name change to Civilis Marketing. The new name better reflects the type of customized relationship-based marketing services the company provides to dynamic businesses across North America. Latin for “civilized,” Civilis represents an understanding that valuable business relationships require a human connection. President of Civilis Marketing, … Continue Reading


 

Quit Talking AT Potential Clients: Make Marketing Effective, Not Efficient

Advances in technology have helped make amazing strides in modern business relationships. Unfortunately, not all of its uses have been positive. There has been a trend toward the automation of customer interactions that have made them much less personal and meaningful. This is because technology can be used for two different (and often competing) purposes: efficiency and … Continue Reading


 

Marketing Automation: What is It and Do I Need It?

Marketing automation is a big buzzword these days. It’s being touted as a silver bullet that can alleviate a myriad of marketing woes. The very term, Marketing Automation, could lead one to believe that marketing can, indeed, be automated. But wait, not so fast. Technically speaking, marketing automation is a type of technology that allows for the … Continue Reading


 

The Evolution of the Technological Relationship

No question, our communication mediums have come a long way—and so have we. That’s because whenever those mediums change, they take us along for the ride. We’re forever linked. Let’s take a look at media of the past and present, and how they figure into a recent and multi-faceted development for us in the digital … Continue Reading