Columbus Marketing Agency, PR Brigade Announces Name Change to Civilis Marketing

Digital marketing firm PR Brigade is pleased to announce its name change to Civilis Marketing. The new name better reflects the type of customized relationship-based marketing services the company provides to dynamic businesses across North America. Latin for “civilized,” Civilis represents an understanding that valuable business relationships require a human connection. President of Civilis Marketing, … Continue Reading


 

The Evolution of the Technological Relationship

No question, our communication mediums have come a long way—and so have we. That’s because whenever those mediums change, they take us along for the ride. We’re forever linked. Let’s take a look at media of the past and present, and how they figure into a recent and multi-faceted development for us in the digital … Continue Reading


 

Building Authentic Relationships in Digital Channels—It Can Be Done

We are often asked whether it’s truly possible to establish and build genuine 1-to-1 relationships in digital channels.  After all, for decades our telephones, inboxes, and snail-mailboxes have been overwhelmed by an onslaught of meaningless junk, and all that noise has made us downright numb to any meaningful messages that might be buried in there. … Continue Reading


 

“Who’s This Guy?”: Bridging Social Status Gaps in 1-to-1 Outreach

There’s an old African proverb that says, “The lion does not turn around when a small dog barks.” That proverb points to a common obstacle in 1-to-1 marketing outreach: Differences—real or perceived—in social status between the person or entity doing the outreach and the recipient of the outreach.  There are many different types of relationships … Continue Reading


 

Find, Organize and Leverage Your Top 100 Business Relationships

If your business is like ours, where a handshake is required to close a deal, you know that building and nurturing 1-to-1 relationships is the biggest key to success—without those relationships, you (and we) simply don’t have a business. One of the most important tools we have in our company is a list of our … Continue Reading


 

Business Success: It’s About Who You Know

Every savvy business person will tell you, “It’s all about relationships.” What not everybody realizes, however, is that there are several types of business relationships that provide value to you, and they do it in very different ways. The most obvious relationship—and the one most people are thinking of when they say, “It’s all about … Continue Reading


 

Could a 1-to-1 Marketing Model Be Effective for Your Business?

All business is ultimately about personal relationships, but some relationships are more important than others. For example, if a majority of your customers are referrals, or you rely on a relatively small number of high-value sales per year, you target a few important, high-level decision-makers. Not everyone who likes your business on Facebook or follows … Continue Reading