Get Real: Build Business Relationships with Effective Social Media Messaging

Despite Michael Corleone’s assertion that “It’s not personal, Sonny. It’s strictly business,” every aspect of business is personal. When people know about you, like you, and trust you, your business thrives. When they don’t, business suffers. Building a successful business is all about building trust, connections, and rapport with your customers and prospects. And without a strong relationship – … Continue Reading


 

Building Authentic Relationships in Digital Channels—It Can Be Done

We are often asked whether it’s truly possible to establish and build genuine 1-to-1 relationships in digital channels.  After all, for decades our telephones, inboxes, and snail-mailboxes have been overwhelmed by an onslaught of meaningless junk, and all that noise has made us downright numb to any meaningful messages that might be buried in there. … Continue Reading


 

Make Friends First, Business Second

In uber-quotable “The Godfather,” Michael Corleone famously said, “It’s not personal, Sonny. It’s strictly business.”  Oh, Michael, you poor misguided soul. Granted, it’d probably be best to avoid replicating the Corleone family’s business model anyway, but on that one point—at least in today’s environment—he got things exactly wrong.  Nowadays, he’d have been more accurate saying, … Continue Reading


 

The New Marketing Paradigm

Today’s digital technology has brought about a sea change in how businesses and prospects interact. Unlike the old days of marketing, where a business was (largely) in control of the way their image was projected to the outside world, today’s marketing paradigm has the consumer in the proverbial driver’s seat.  It’s the consumer who now … Continue Reading


 

Could a 1-to-1 Marketing Model Be Effective for Your Business?

All business is ultimately about personal relationships, but some relationships are more important than others. For example, if a majority of your customers are referrals, or you rely on a relatively small number of high-value sales per year, you target a few important, high-level decision-makers. Not everyone who likes your business on Facebook or follows … Continue Reading