The key to B2B success today is to rise above the pointless chatter and spammy marketing noise that overwhelms your prospects, clients and team members – and the rest of us – every day.
Each of our services is designed to ensure every interaction between your business and your most important relationships is productive, meaningful and emotionally rewarding.
- Our one-of-a-kind hyper-targeted relationship-building program helps you unlock the untapped potential of your existing networks.
- We understand – and have literally written the book on – the art and science of relationship-building. We help you implement a relationship-building process that converts your most important relationships into exponential business growth.
- The REALationships™ Program initiates and nurtures relationships with:
- Leads and prospective clients
- Former and current clients
- Strategic partners and referrers
- Stakeholders like board members, donors and constituents
- Employees and teammates
- Prospective employees
SALES AND MARKETING STRATEGY
- We employ our unique process to develop a comprehensive marketing plan that leads directly to revenue generation.
- A strategy means nothing if it doesn’t get executed, so we also develop a prioritized implementation plan that your team or ours (or a combination) puts into action.
- We are experts at understanding what matters most to your clients and helping you (re)position your company to attract your tribe.
- Through a series of interviews with you, your team and your clients, we determine what makes your company – and your story – truly unique. Then we help you tell your story to your existing and potential clients.
DIGITAL MARKETING AND SOCIAL MEDIA
- We are highly accomplished at implementing smart paid and organic search strategies for B2B businesses.
- And when it comes to social media, we design and execute creative campaigns that foster meaningful conversations between you and your clients.
VIP EVENTS AND TRADE SHOWS
- We create customized and unique VIP events and retreats expertly designed to deepen the relationship between you and your most important clients.
- We maximize your show attendance by helping you build relationships with the right people while there and follow up with new leads afterward.
CULTURE ACTIVATION™ PROGRAM
- Your company’s culture is more than a mission statement or set of values. It is the living, breathing embodiment of the organization’s unique social and emotional character.
- Our unique Culture Activation™ program brings your company culture to life through customized and interactive behavior-based workshops.
RECRUITMENT MARKETING AND TEAM BUILDING
- Working with your leaders and top team members, we craft a plan to identify the perfect person – an actual name, not just a profile – for each role, then help you systematically woo those individuals onto the team.
- We help you get the most out of your best people by designing and organizing team-building and leadership retreats, and team appreciation events.
- In partnership with our sister company, TroyResearch, we help identify your company’s secret sauce, ideal clients and untapped revenue potential.
- For over 20 years, we’ve been helping brands make smart, informed decisions to drive revenue.