Build a Stronger Network: Have (More) Meaningful Conversations

With all the noise in marketing these days, the need for more meaningful conversations has become more important than ever. The rise in digital platforms has transformed how we communicate. Anyone can broadcast their thoughts to anyone at any time—even worse, everyone feels a need to. Feeling the pressure to reach customers and weed through … Continue Reading


 

 

 

 

 

 

Three Ways Building Business Relationships Is like Playing Golf

With the warm weather of summer, a lot of business owners find time (or would love to find time) to hit the golf course. Golf season always reminds me of a great analogy I heard from Frank Agin, owner of the business networking company AmSpirit. Frank explains that building and nurturing business relationships is a … Continue Reading


 

What’s Lost (and Can Be Regained) with Virtual Communication

The advantage of digital marketing is reach. You can reach so many people so often, so fast, and (if you know what you’re doing) so effectively. But at what cost? And I don’t mean financial cost. I’m talking about the potential relationship cost. We’re social creatures after all. So, what can happen to relationships—personal and … Continue Reading


 

 

One-Sided Communication Isn’t a Relationship, It’s Stalking

This article is part of the 7 Deadly Sins of Relationship-Based Marketing series. In the series, we’ll chronicle different online behaviors and practices that can ruin your business relationships. Some are subtle, and some not so much. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a network … Continue Reading